Custom vs Standard Shelf Wobblers: Which Works Better
In today’s competitive retail environment, brands are constantly searching for effective ways to stand out at the point of sale. With shoppers exposed to thousands of products during a single store visit, grabbing attention in just a few seconds can make the difference between a sale and a missed opportunity. One proven in-store marketing tool that continues to deliver results is the shelf wobbler. Shelf wobblers are small signage displays attached to shelves that extend outward, catching the shopper’s eye through movement and strategic placement. However, businesses often face a key decision when using them: should they choose custom shelf wobblers or standard shelf wobblers? Understanding the differences between the two can help brands select the most effective option for their marketing goals. What Are Standard Shelf Wobblers? Standard shelf wobblers are pre-designed or template-based promotional tools that follow common sizes, shapes, and materials. They are widely used f...